Curb Your Litter: Greenpoint 2020-07-13T09:41:10+00:00

Project Description

Curb Your Litter: Greenpoint

Project Lead: North Brooklyn Chamber of Commerce
Project Partners: NYC Department of Sanitation; Closed Loops; Placemeter; The Center for Urban Pedagogy; New York University for Urban Science and Projects; The CUSP Open Trash Observatory; North Brooklyn Neighbors (formerly Neighbors Allied for Good Growth); and NYC Community School District 14 including: Frances Perkins Academy, Automotive High School, John Ericsson M.S. 126, P.S. 110 The Monitor School, P.S. 34 Oliver H. Perry, and P.S. 31 Samuel F. Dupont
Project Location: Greenpoint-wide
Total GCEF Funding: $486,600
2014 GCEF Grant: $471,600
2017 Budget Addition: $15,000
Matching Contribution: $63,647
TOTAL INVESTMENT: $550,247
Project Completed: May 2018
PROJECT DESCRIPTION

In 2014, though a competitive process, the North Brooklyn Chamber of Commerce received a $471,600 GCEF grant (and provided $63,647 in matching funds) to address structural deficiencies and behaviors that lead to litter problems in Greenpoint. The project involved an anti-litter strategy conducted in three overlapping phases. In the first phase, an on-the-ground assessment of litter in Greenpoint was conducted in partnership with Closed Loops, a sustainable infrastructure planning and development firm. In the second phase, a coordinated educational and outreach campaign to promote proper litter disposal, and involving local students and businesses, was created. In the third phase, infrastructure improvements, including opportunities to add litter baskets to areas of Greenpoint were identified through the project’s litter assessment.

In 2016, the project collaborated with students from Frances Perkins Academy to complete a year program that investigated the question: “Where does our trash go and who decides?” The program culminated in the production of an acclaimed documentary video, “Talking Trash: Throwing Out The Big Apple” that shares with the community what the students learned. In conjunction with the film, the project developed a curriculum guide for 8-12th grade educators and neighborhood leaders. Copies of the guide were distributed to educators in Greenpoint schools.

In 2017, through another competition, the North Brooklyn Chamber of Commerce was awarded $15,000 in additional funding to expand the number of high-quality litter baskets installed on Franklin, Manhattan, and Nassau Avenues based on a portion of the needs identified thru the litter assessment.  The project increased the prevalence of litter containers in areas of need in the community, improved neighborhood solid waste management, and promoted the participation of Greenpoint residents and visitors alike as litter stewards.

PROJECT ACCOMPLISHMENTS
  • Produced a litter analysis assessing sources of litter and overall cleanliness
  • Built a project website to educate the Greenpoint community on how to reduce, and properly dispose of, litter, and which included a platform to facilitate collaboration among residents and local businesses on finding litter solutions
  • Convened 12 neighborhood litter cleanup days, covering 599 blocks in Greenpoint
  • Through the efforts of 945 volunteers, collected and removed 8,711.45 pounds of litter from Greenpoint streets on these litter cleanup days
  • In collaboration with high school students from Frances Perkins Academy, completed a year-long, 120-hour program culminating in the acclaimed documentary video, “Talking Trash: Throwing Out The Big Apple
  • In conjunction with the film, developed a curriculum guide for 8-12th grade educators and neighborhood leaders, trained 18 educators to use the guide in a classroom setting to educate students about waste management and environmental justice and distributed 150 copies of the guide to Greenpoint schools
  • Developed and launched a “Clean Greenpoint Pledge” for local businesses to improve Greenpoint’s environment and public realm
  • Installed 50 new litter baskets on priority intersections in the community
PROJECT PRODUCTS
RELATED MEDIA

Curbing our litter (Greenpoint Star, July 15, 2017)

Clean up Greenpoint, and keep it clean, with this interactive map (Technical.ly Brooklyn, March 31, 2016)

Greenpoint has a Litter Problem but this Interactive Map is Here to Help (Technical.ly Brooklyn, November 4, 2015)

Curb Your Litter Maps Greenpoint’s Garbage (The Brooklyn Paper, November 4, 2015)

Curb Your Litter Hits Greenpoint Streets (Greenpointers.com, June 26, 2015)