Go Green Brooklyn Activity Hub
|Project Lead:||Town Square|
|2015 Project Partners:||Deputy Brooklyn Borough President Diana Reyna; New York City Council member Stephen Levin; North Brooklyn Parks Alliance (formerly Open Space Alliance); North Brooklyn Boat Club (formerly North Brooklyn Community Boathouse); North Brooklyn Neighbors (formerly Neighbors Allied for Good Growth); Brooklyn Public Library – Greenpoint Branch; Transition North Brooklyn; Greenway Initiative; National Wildlife Federation Eco-Schools; and VICE Media|
|2018 Project Partners:||Brooklyn Public Library-Greenpoint Branch, National Wildlife Federation’s Greenpoint Eco-Schools, North Brooklyn Neighbors, Newtown Creek Alliance, North Brooklyn Parks Alliance|
|Fact Sheet:||Go Green Brooklyn Activity Hub PDF|
|2015 GCEF Grant:||$58,450||2018 GCEF Grant:||$50,000|
|2015 Matching Contribution:||$79,395||2018 Matching Contribution:||$92,000|
|2015 Project Status:||Completed (June 2017)||2018 Project Status:||Ongoing|
Town Square Inc. received a $58,450 GCEF grant (and provided$79,395 in matching funds) in 2015 to create a comprehensive online hub to organize and present local environmental issues, events, and opportunities for the Greenpoint community. Launched in April 2016, the Go Green Brooklyn website is promoted through several channels, including newsletters and social media, to maximize results. The Go Green Brooklyn Activity Hub seeks to encourage Greenpointers to get involved in environmental organizations and issues in their community. In this way, the Go Green Brooklyn Activity Hub endeavors to increase public participation in environmental programs across Greenpoint. After completing the original GCEF grant in January 2017, Go Green Brooklyn Hub continued to offer its content to the Greenpoint community.
The Go Green Brooklyn Activity Hub can be found at: GoGreenBK.org
- Built a new website that offers a comprehensive listing of local environmental news, events, and opportunities.
- Developed an email newsletter and various social media channels, including Twitter, Instagram and Facebook, to push content.
- Total website visits increased from zero to over 8,000 during the first year ending January 2017. During the second year ending January 2018, total website visits almost tripled to over 23,000.
- Facebook followers increased from zero to 648 by January 2017 and up to 960 by January 2018.
- Instagram followers increased from zero to 1,528 by January 2017 and up to 1,938 by January 2018.
- Twitter followers increased from zero to 813 by January 2017 and up to 1,208 by January 2018.
- Tracking results indicate that Go Green BK Hub is building an interested and engaged constituency in Greenpoint, one that is seeking out the Go Green Hub to discover upcoming environmental events and discover volunteering opportunities.
In 2018, through a competitive process, Town Square was awarded $50,000 in additional funding to sustain and expand the Go Green Brooklyn Activity Hub, a comprehensive online electronic center that organizes, centralizes and presents information about local environmental issues, events and opportunities for the Greenpoint community.
April 2019: Go Green Brooklyn Hub continues to expand its website, newsletter and social media platforms in order to accomplish its goal of creating an essential online environmental resource for Greenpoint. Since Fall 2018, agreements were reached with local media to reprint articles, and relationships were developed with local residents, organizations and schools to create and share content. Online calendar events doubled from 283 in 2017 to 559 in 2018. Articles published on the website also doubled from 43 in 2017 to 82 in 2018. Total website visits went from over 23,000 at the end of 2017 to over 50,000 by the end of April 2019. Facebook page followers increased from 290 at the end of 2017 to 2,148 at the end of April 2019. Instagram followers went from 1,938 by the end of 2017 to 2,461 at the end of April 2019.