Go Green Brooklyn Activity Hub 2020-03-04T10:40:02+00:00

Project Description

Go Green Brooklyn Activity Hub

Project Lead: Town Square
2015 Project Partners: Deputy Brooklyn Borough President Diana Reyna; New York City Council member Stephen Levin; North Brooklyn Parks Alliance (formerly Open Space Alliance for North Brooklyn); North Brooklyn Community Boathouse (formerly North Brooklyn Boat Club); North Brooklyn Neighbors (formerly Neighbors Allied for Good Growth); Brooklyn Public Library – Greenpoint Branch; Transition North Brooklyn; Greenway Initiative; National Wildlife Federation’s Eco-Schools; and VICE Media
2018 Project Partners: Brooklyn Public Library – Greenpoint Branch; National Wildlife Federation’s Greenpoint Eco-Schools; North Brooklyn Neighbors; Newtown Creek Alliance; North Brooklyn Parks Alliance
Project Location: Greenpoint-wide
Total GCEF Funding: $108,450
2015 GCEF Grant: $58,450 2018 GCEF Grant: $50,000
Total Matching Contribution: $171,395
2015 Matching Contribution: $79,395 2018 Matching Contribution: $92,000
TOTAL INVESTMENT: $279,845
2015 Project Completed: January 2017 2018 Project Completed: July 2019
PROJECT DESCRIPTION

In 2015, through a competitive process, Town Square Inc. received a $58,450 GCEF grant (and provided $79,395 in matching funds) to create a comprehensive online hub to organize and present local environmental issues, events, and opportunities for the Greenpoint community. Launched in April 2016, the Go Green Brooklyn website was promoted through several channels, including newsletters and social media. The Go Green Brooklyn Activity Hub sought to encourage Greenpointers to get involved in environmental organizations and issues in their community. In this way, the Go Green Brooklyn Activity Hub endeavored to increase public participation in environmental programs across Greenpoint.

In 2018, Town Square was awarded $50,000 in additional funding to sustain and expand the “Go Green Brooklyn Activity Hub.” The main improvement upgraded the online user interface to allow for the Greenpoint community to be directly involved with publishing both events and articles on the site.

After completing the second GCEF grant in July 2019, Go Green Brooklyn Hub has continued to create and provide environmentally focused content to the Greenpoint community.

The Go Green Brooklyn Activity Hub can be found at: GoGreenBK.org

PROJECT ACCOMPLISHMENTS
  • In 2016, built a new website that offers a comprehensive listing of local environmental news, events, and opportunities
  • Developed an email newsletter and various social media, including Twitter, Instagram and Facebook, to promote website content
  • Increased total website visits from zero to over 8,000 during the first year of GCEF funding (ending January 2017)
  • Tripled total website visits during the second year (ending January 2018), to over 23,000
  • Increased total website visits to 36,800 during the third year (ending June 2019)
  • Posted a total of 541 Facebook posts, 226 Instagram posts, and 352 Tweets over the life of both grants
  • Built and audience of 3,042 Facebook likes, 2,588 Instagram followers and 1,132 Twitter followers over the life of both grants
  • Posted 63 calendar events during the first grant period and 564 calendar events during the second grant period for a total of 627 over the life of both grants
  • Sent out 11 newsletters during the first grant period and 50 newsletters during the second grant period for a total of 61 newsletters over the life of both grants
  • Published 27 stories during the first grant period and 92 stories during the second grant period for a total of 119 stories over the life of both grants
  • Continues to build an interested and engaged constituency in Greenpoint that is seeking out the Go Green Hub to discover upcoming environmental events and volunteering opportunities